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Michael Sorochinsky

Michael Sorochinsky

Founder and Chief Executive Officer

As Founder and Chief Executive Officer, Michael Sorochinsky is the visionary of CEI and the driving force behind the company’s $3.5 Billion real estate portfolio. Michael’s investment strategies, business philosophy, and transaction execution diligence has brought about substantial annualized returns to equity.

From 2001 through 2005 Michael focused CEI’s investments in the value-add multi-family space, purchasing over 70 properties comprising of 3,500 apartment units and retail.

In late 2006, Michael began to notice significant stress on the credit markets and by 2007 advised his partners to start selling properties. Under Michael’s leadership, CEI successfully sold approximately 80% of its portfolio for significant gains prior to the crash of 2008. In 2008 through 2010, Michael focused CEI’s investments on purchasing blocks of distressed single family homes in some of the hardest hit areas in the country as well as investing in real estate related operating companies.

In 2010, before large numbers of developers jumped into the multi-family development game, Michael saw an opportunity to build Class A apartments in Los Angeles and other top cities around the country and led CEI to amass a development pipeline of over 5,100 luxury apartments with projected value in excess of $3.5 Billion.

Prior to 2001, Michael practiced law at two international law firms - Perkins Coie and Milbank Tweed - representing creditors in distressed real estate debt and equity reorganizations. Michael’s background gives him a unique perspective into real estate finance and an in-depth understanding of real estate cycles, which he has successfully timed since 2001. Michael was also heavily involved in restructuring debt & equity relationships for clients, and repositioning distressed projects across both commercial and residential asset classes. Michael received his JD from the UCLA School of Law and is a member in good standing of the California Bar Association.

Alla Sorochinsky

Alla Sorochinsky

Managing Director & Chief Financial Officer

As Managing Director and Chief Financial Officer of CEI, Alla Sorochinsky oversees the execution of the CEI vision. Heading finance, asset management and development, she ensures that CEI functions at the highest level of efficiency, integrity and quality.

Between 2001 – 2010 Alla managed the company’s 3,500 unit value-add portfolio, adding significant value through heavy renovation, effective financing strategies and top notch asset management. When the company shifted its focus to ground up Class A development, Alla became instrumental in creating an asset management platform for new development assets.

Previously, Alla was the financial controller of several publicly traded technology companies. Alla graduated from the University of California, Los Angeles, with a degree in International Economics and received a Master's degree from the University of Southern California. Upon graduation Alla joined BDO Seidman LLP where she received her CPA license.

Bruce Fairty

Bruce Fairty

Chief Operating Officer

Bruce Fairty joined Cypress Equity Investments as Chief Operating Officer with thirty-five years of multi-family real estate development and investment background as a principal. Immediately prior to joining Cypress, Bruce was active as a developer in the San Francisco Bay Area, first as a partner with the Castle Group Company and then as a partner with Thompson-Dorfman Partners. At Thompson-Dorfman and the Castle Group Bruce oversaw the acquisition, entitlement and development of approximately 4,400 units in San Francisco and the Bay Area. At Castle he led the company’s efforts in the use of modular construction processes for multi-family projects. Prior to moving to San Francisco Bruce was a developer in Florida and founded Heritage Development Company in 1996 in partnership with Chicago's Pritzker family where he oversaw all aspects of the development process for over 5,600 units. Between 1990-1995, he acquired over 6,000 REO and distressed debt units as Co-founder of Bailey Capital Company in partnership with the Whitehall Fund and Apollo Real Estate Advisors.

Previously, Bruce was CFO of Trammell Crow Residential's Central Florida Division and later Area Partner, responsible for overseeing the development of 8,500 multi-family units across four regional divisions. Mr. Fairty received his undergraduate degree from Drew University and MBA from Rutgers University.

Neil Goldberg

Neil Goldberg

Senior Vice President of Investor Relations

As Senior Vice President of Investor Relations, Neil is responsible for developing and expanding institutional and individual investor relationships on a project and platform basis. Current projects and opportunities for investment include multi-family residential, high street retail and self-storage which is a new division of Cypress Equity launched in 2016.

Prior to joining CEI, Neil spent 16 years leading organizations around the world through funding, restructuring, growth and acquisitions. He has served as a Founder, CEO, COO, CRO, and has overseen complex mergers, acquisitions and partnerships with companies including Facebook, Google, and Cisco as well as sports leagues and media conglomerates worldwide. After graduating from University of Maryland with a dual degree in Film & Television and Marketing, Neil started his career at Warner Bros. serving as Director of Worldwide Acquisitions.

Shu-Chi Hsu

Shu-Chi Hsu

Senior Vice President of Development

As Senior Vice President of Development and a licensed architect in California, Shu-Chi Hsu oversees development efforts at CEI. Previously at Killefer Flammang Architects, Shu-Chi specialized in advising real estate developers to achieve highest and best use of site and optimal entitlement process. Her clients included Trammell Crow, Related Company, NMS Properties, and Century West Partners.

Shu-Chi founded Workshop Levitas, a non-profit public art group, to collaborate on experimental art in galleries and under-served communities. She has published work in The Los Angeles Times, Architectural Record, SPA-DE Space & Design in Japan, Hatch, among others. Shu-Chi received an MBA in Finance and Global Management from the UCLA Anderson School of Management and a Master of Architecture degree from Southern California Institute of Architecture.

Dustin Storey

Dustin Storey

Senior Vice President of Asset Management

Dustin joins Cypress Equity Investments as Senior Vice President of Asset Management with over 15 years’ experience in property management, development and acquisitions, including multi-family housing and student housing. His experience ranges from high-density urban developments to conventional garden-style communities, with core strengths in strategic marketing, communication, financial management, team development and optimizing overall property performance. He has managed over 11,000+ units with a focus in lease-up communities. He has worked for JPI, Gables Residential, Greystar, and recently was the Regional Vice President for Alliance Residential. Dustin graduated from the University of Texas at Austin in 2002 with a Bachelors in Biology.

Claudia Ross

Claudia Ross

Senior Vice President of Strategic Marketing &
Creative Director

As Senior Vice President of Strategic Marketing & Creative Director, Claudia Ross oversees corporate branding strategy, project positioning, creative direction, integrated marketing, digital design &development and social media for CEI.

Previously, Claudia was Director of Marketing Services at Disney Interactive Studios, the video game division of The Walt Disney Company. She received an MBA from The Anderson Graduate School of Business at UCLA, a BS in Business from The Haas School Of Business at UC Berkeley, and is an accomplished photographer.

Adrian Berger

Adrian Berger

Vice President of Acquisitions

As Vice President of Acquisitions, Adrian is responsible for sourcing, analyzing, due diligence and negotiating new investment opportunities including real estate acquisitions and equity co-investment. Adrian also fosters and grows CEI’s network of lenders, equity partners and brokers.

In Los Angeles, Adrian is focused on the acquisition of land for development, multi-family value-add, retail/office for repositioning; and equity co-investment with local sponsors. Nationally, Adrian is responsible for identifying and qualifying sponsors who require co-investment capital.

Adrian’s focus on cultivating existing and building new relationships coupled with his strong analytical skills ensures that CEI has strong deal flow and provides the opportunity for the firm to grow through the purchase of properties and the placement of programmatic capital to developers.

Adrian brings 15+ years of business development experience and his philosophy of building long term relationships and keenly understanding the needs and goals of clients and partners resulted in his advising and brokering tens of millions of dollars and tens of thousands of square feet of transactions.

From 2010 to 2015, Adrian grew a successful real estate brokerage business in New York City focused on investment sales and retail leasing.

Prior to moving to the United States, Adrian lead strategic sales and business development in Hong Kong, Singapore and Australia for numerous firms, often as the beachhead in new expansion markets. Adrian is originally from Sydney, Australia and completed his MBA at the Macquarie Graduate School of Management in Sydney in 2004. He also has an Advanced Diploma in Telecommunications Engineering from the Lidcombe College of TAFE in Sydney.

Mike Diacos

Mike Diacos

Vice President of Acquisitions

As VP of Acquisitions, Mike is responsible for the sourcing and closing of acquisition opportunities. Mike also manages the due diligence, project management and entitlement process.

Prior to joining CEI, Mike worked as a broker for Land Advisors Organization in Irvine. Mike spent 3 years representing investors, developers and homebuilders in the acquisition of off-market, residential land within the Southern California marketplace. Mike graduated from Arizona State University with a bachelor’s degree in Urban Planning.

Edwin Chau

Edwin Chau

Associate

As an Associate, Edwin is responsible for financial modeling, investment analysis, due diligence and exploring new investment opportunities.

Prior to joining CEI, Edwin worked for Mosser Capital Management as investment analyst. Edwin conducted acquisitions of more than 15 multifamily properties in San Francisco downtown, over $150M in transaction.

Currently, Edwin is a candidate for Chartered Finance Analyst (CFA) and a level 2 candidate for Chartered Alternative Investment Analyst (CAIA).

Edwin received his BA from University of California, San Diego.

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